Sherry Carter is an American television and radio personality, celebrated for her influential role as a host on BET’s Video Soul and Video LP during the 1990s. Her vibrant presence, engaging interview style, and deep connection to R&B and soul music made her a beloved figure in Black entertainment, leaving a lasting impact on the industry and its audiences. Born in Milwaukee, Wisconsin, and raised in Cleveland Heights, Ohio, Sherry Carter developed a strong passion for communication and the arts at an early age. She graduated from Miami University in Ohio in 1981 with a Bachelor of Arts degree in Communications and a minor in Fine Arts. Her academic background laid a strong foundation for her career in broadcasting, blending her love for performance with her knack for connecting with audiences.
Carter’s entry into the entertainment world began with television commercials, including a notable national spot for Mr. Coffee alongside baseball legend Joe DiMaggio. Her charisma and on-screen presence quickly opened doors to more significant opportunities. In Cleveland, she co-hosted Soul Soundtraxx, a local music video show, alongside notable figures such as Arsenio Hall. She also made her mark in radio, serving as a morning drive anchor, public affairs show host, and on-air personality at WJMO-AM, as well as a news reporter at WGAR-FM. Additionally, Carter hosted the Ohio lottery drawing, showcasing her versatility across media platforms.
In 1986, Carter joined BET as the host of Video LP, a half-hour, live viewer call-in program that showcased R&B, soul, and hip-hop music videos. From 1989 to 1992, she became the show’s most recognized host, earning praise for her bubbly and vibrant presence. Carter introduced thematic episodes, such as “Kiss It or Diss It,” where viewers critiqued new videos, and “Artist vs. Artist,” spotlighting two musicians. Her warm and relatable interview style made guests feel at ease, often leading to candid discussions about their careers. She also connected effortlessly with viewers, coaxing insightful opinions from young callers. A memorable moment came when Gladys Knight recalled a prior interview with Carter, highlighting her effectiveness as a host. As BET’s first female VJ, Carter broke barriers and built a loyal fan base.
In 1992, Carter transitioned to co-host Video Soul, BET’s flagship music video program, alongside the legendary Donnie Simpson. The show, which ran from 1981 to 1996, was a cultural cornerstone for African-American music, providing a platform for R&B and soul artists at a time when MTV largely excluded them. Carter’s tenure on Video Soul (1992–1996) was marked by her dynamic presence and ability to engage with both artists and audiences. She co-hosted memorable episodes, including a 1993 interview with Tina Turner, who premiered her hit “I Don’t Wanna Fight” on the show. Carter’s chemistry with Simpson and her ability to highlight the essence of Black music made her a standout figure. Her striking appearance and bold fashion choices, often highlighted on Video LP, also became a fan favorite.
After leaving Video Soul in 1996, Carter continued her work with BET by hosting Jazz Scene on BET On Jazz, the network’s sister channel dedicated to jazz music. This role showcased her versatility across music genres. She also appeared in Lyrically Speaking in 1994, further cementing her reputation as a skilled host. While her later career is less documented, a 2023 report mentioned that Carter was considered for a hosting role on a Black View-style show, indicating her continued relevance in the industry. She also made an appearance at a Video Soul reunion event, suggesting she remains connected to her BET roots.
Sherry Carter’s work on Video Soul and Video LP helped shape the landscape of music television, providing a vital platform for African-American artists during a transformative era. Her ability to connect with viewers and artists alike made her a trailblazer, particularly as BET’s first female VJ. Fans on platforms like Reddit and Tumblr continue to celebrate her contributions, with many expressing nostalgia for the “must-see TV” era of Video Soul. Her influence is evident in the show’s 2021 reboot on Tubi and its 2023 return on BET+, which continue to honor the legacy she helped build.
Details about Carter’s personal life and current activities remain private, and little is known about her affiliations beyond her BET tenure. A 2010 discussion on Lipstick Alley speculated that she transitioned to radio, though no concrete details confirm this. Her enduring popularity is evident in fan discussions and social media tributes, which praise her beauty, style, and contributions to Black music culture.
Sherry Carter’s journey from Cleveland to national prominence reflects her talent, resilience, and passion for music and storytelling. As a pioneer in music television, she remains an unforgettable part of Video Soul’s legacy, inspiring generations of fans and broadcasters alike.